A sustainable fashion initiative transforming forgotten denim into new, beautiful pieces. Join us as we breathe new life into old jeans, one stitch at a time.
The up·cy·cle denim project was born from a simple idea: that the
jeans gathering dust in closets worldwide could become something
beautiful again. We're a collective of designers, tailors, and
environmental advocates who believe in giving denim a second life.
By transforming used denim into new, high-quality garments and
accessories, we reduce textile waste while creating unique pieces that
tell a story. Each item we create saves approximately 2,000 gallons of
water that would be used to produce new denim.
Our mission extends beyond fashion - we're building a community that
values sustainability, craftsmanship, and the rich history woven into
every pair of jeans.
We transform pre-loved denim into new clothing, accessories, and home goods, reducing textile waste and water usage.
Each purchase supports fair wages and provides skills training for local artisans in our partner communities.
Every item is one-of-a-kind, featuring the character and history of its source materials with modern design.